True Conversion and Return on Investment BS (ROIBS!)
July 27th, 2009
2 comments
One of the hardest tasks online marketers and web analysts face on a daily basis is proving true returns on marketing efforts, or even the opportunity costs or labor. You may have a definitive set of criteria handed down by managerial or executive teams such as orders or return on ad spend (ROAS), but finding and reporting on those conversion points can be difficult. What about businesses that don’t rely on conversions that occur online? Better yet, do you have a vendor or partner that assures you the numbers are great even though accounting is ready to pull the plug? What are the true conversion numbers? Read more…
Categories: Analytics Tools, Landing Pages, PPC Basics micro conversions, roas, ROI bullshit, top gear, true conversion
The first reaction I’m probably going to get for writing such a hot-button topic is, “Garry, why’d you talk about my company”. Don’t you worry, it’s not your company, or my company, or any company, it’s most companies. Face it, if you knew the questions to ask, skills to look for, business processes to change, you’d be retiring at forty in the Caribbean or embarking on your fourth start-up. Finding and keeping top online marketing talent is tough, mainly because of the things you can’t change. 
An introduction? That could be tough, how can I possibly do justice to Tim Ash? If you’ve seen this man talk at a conference or show before, you know the energy and charisma that comes off him is like a lightning bolt to the frontal cortex. There’s a reason he’s usually got a solo act at every Search Engine Strategies show, if not two or three appearances. 
