Whoa, didn’t see this one coming. In a surprising move yesterday, Google announced that advertisers would be allowed to use trademarked terms in their search ads, making for quite the conversation piece admidst legal uncertainty surrounding rights-holders. The older rule allowed advertisers to request Google remove trademark and brand names from ad text, thereby providing some protection for owners. Is this good or bad? Depends which side of the fence you’re sitting on. Read more…
In marketing, vendor and partner transparency is king; more transparency equals better client relations. In the online marketing world, there’s the tendency for vendor relations to languish or stagnate by maintaining the status quo. After watching Google as an advertising vendor for many years, they simply aren’t that kind of company. With the web being what it is today, clients and agencies that use Google Adwords are very vocal about improvements they’d like to see made, including the improvement of transparency. Google’s new Search Based Keyword Tool is one such improvement: more better. Read more…
Categories: Analytics Tools, Google Adwords, Landing Pages, Search Engines, Webmaster Tips Tags: broad match, exact match, Google Adwords, Google Analytics, google search based keyword tool, other keyword matches, phrase match, roi
Continuing my pre-show coverage of Search Engine Strategies Toronto, I have the privilege of introducing Janice Hatch of Google Canada. Janice is scheduled to speak on Day 2 of the conference in a session called “Campaign Performance Tracking” and was nice enough to spare some time to answer a few questions that relate to Google Adwords and the future of search marketing. Read more…
Categories: Economics, Google Adwords, Google Analytics, Landing Pages, Mobile, PPC Basics, SES Tour Tags: ad writing tips, google adwords platform, Google Analytics, google canada, google market share, mobile advertising, search engine strategies
