SES Toronto Pre-Show Interview: Julie Batten, Klick Communications
April 22nd, 2009
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In response to my coverage of previous Search Engine Strategies events last year, the organizers of the show reached out to ask me if I would interview a few of the speakers this year. In the first of what I hope will be a three-part series of interviews, I sat down with Julie Batten, SES Toronto speaker and eMarketing Manager at Klick Communications for a little Q&A on a range of topics affecting our industry. Read more…
Expanding my skill set and enhancing understanding of a topic is something I’m always interested in doing, especially in a very fast-paced industry such as online marketing. Although there are tons of resources available online that cover everything you ever wanted to know and more, wading through the nonsense and asking questions can be tough, especially when you join a topic mid-stream. The following list defines my short list of favorite books on marketing, analytics, landing page testing, and creative ideas in general. 
I received an interesting plea for help recently via e-mail regarding tracking paid versus organic keywords in Omniture SiteCatalyst. Although many functions are available within vanilla installations of SiteCatalyst, and several settings can be added to implementations after the fact – the little guy is often left holding the stick. It’s easier for Omniture to say, just buy Search Center, because well, 9 times out of 10, they make money that way. For simple keyword tracking without incurring any residual fees, get ready to roll-up your sleeves. 
Attending the eMetrics conference this week in Toronto wasn’t necessarily a huge eye-opener for me, but several insightful discussions did arise from the show’s fundamentally significant panels and presentations. One such topic included a sore spot for all online marketers and analysts at some point in their career: campaign attribution a.k.a. who gets the final credit for a conversion.
