PPC-Advice.com now available via mobile
Mar 31, 2009 Uncategorized
Ever wish you could read this blog on the go using your favorite handheld device? Now you can! Just hit up this website as you normally would, and our cheesy-looking phone-friendly interface should automatically detect your phone and give you something relatively legible. Hooray for technology!
New in Google Adwords: Behavioral Targeting
Mar 25, 2009 Google Adwords, Google Analytics, Search Engines, Web Browsers, Webmaster Tips
Picking a winner can be hard.
No doubt, an internet marketer’s toughest job is finding the right mix of advertising cost, overall brand value for ad placements, and conveying value proposition to drive conversion. We can collect all kinds of valuable information through web analytics including visitor pathways, conversion funnels, top content driving revenue, and even cool stuff like demographics and socio-economic indicators. But finding sites that can supply us with our most valuable prospects can be tough. Enter Behavioral Targeting from Google Adwords.
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Tags: analytics, behavioral targeting, content network, demographic targeting, google adsense, Google Adwords, placement targeted campaigns, socioeconomic targeting
Weathering the storm of a recession with SEO and PPC
Mar 9, 2009 Analytics Tools, Economics, Landing Pages, PPC Basics, SEO
With the winter months dragging ever-so-slowly forward, and the markets showing very little signs of improvement in the foreseeable future, many online retailers are rethinking their strategies to weather the storm and continue a long-term drudge through this lousy economy. Or are they? Don’t be fooled! While most stocks are plummeting to 25 year lows, online retailers are able to go further than ever before, with less than ever before.
What can you do to ensure your business stays afloat while all others sink like the Titanic?
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Tags: advertising trends, conversion testing, online advertising, optimization, ppc, recession, SEO
