Finding invaluable and useless negative match keywords
August 1st, 2008
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Anyone who’s ever started a campaign using broad match keywords knows the pain of generating useless clicks on irrelevant fringe keyword combinations. For instance, if you’re targeting a broad match keyword combination like “used car” you don’t necessarily want to get clicks from people searching for “used car salesmen suck”. But how much is too much when it comes to negative keywords? Read more…
Categories: Google Adwords, Google Analytics
