Choice Search Engine Strategies San Jose Sessions, Day 3 Preview
Aug 12, 2008 Uncategorized
If you’re too tired after the Google dance the night before, Day 3 has you covered. Looks like Kevin Ryan was nice enough to pace everyone in attendance with two coffee breaks wednesday morning, plus a roundtable discussion. Sessions don’t start until 10:30, so if you sleep in you won’t be sauntering into a smaller conference room. Good thinking! Anyways, my predictions for Day 3 at SES San Jose continues…
10:30 AM — With five sessions for this timeslot, I’m thankful the decision isn’t made more difficult. My choice is really a binary one, I’m considering either “Ads in a Quality Score World” or “SEO Through Blogs & Feeds.” This choice might come down the presenters themselves. I’m looking forward to attending the organic track, especially with Chris Boggs, Lee Odden, and Baron Babin are on the same panel, however my SEM roots might compel me to stick to the advanced advertising track. Can’t lose either way, I suppose, so this one’s a toss up.
1:00 PM — There we go, I was searching for that session. Last time I was a bit disappointed by “Auditing Paid Listings & Click Fraud” because the session was basically a pissing contest between Google and Yahoo. It looks to be more of the same this time, although with vast improvements being made on both sides to reduce click fraud, it might be less of an issue. I think I’ll pass.
“Searcher Behavior Research Update” looks like a great session. I’m a little disappointed that Hitwise isn’t in this mix, as they probably have a lot of insight to share in the discussion. Another strong alternative for this timeslot is “News Search SEO” as PR is an increasingly important discipline to master for SEO and SEM efforts.
2:45 PM — This mid-afternoon session slot seems an easy choice for me. I’m sticking to the advanced advertising track with “War of the Search Worlds: Unifying your Global Search Marketing Program,” and not because it’s got the longest description. Managing larger and larger portfolios can get overwhelming, so I’m eager to learn how the big guys like Intuit, Adobe, HP, and RIM do it.
4:15 PM — Oh no, not again, another tough choice. “Advanced Search Techniques” with a deceptively small description on topics to be discussed versus “Black Hat, White Hat: Playing Dirty with SEO” co-hosted by Bruce Clay, Jill Whalen and others. C’mon guys, that’s not fair. I guess I’ll default to the tried tested and true and see whether or not I employ any black hat methodologies.
Stay tuned for a preview of Day 4 tomorrow!
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