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	<title>Comments on: Finding invaluable and useless negative match keywords</title>
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		<title>By: PPC News Roundup for 8/6/2008 &#124; The Adventures of PPC Hero</title>
		<link>http://www.ppc-advice.com/2008/08/01/finding-invaluable-and-useless-negative-match-keywords/comment-page-1/#comment-81</link>
		<dc:creator>PPC News Roundup for 8/6/2008 &#124; The Adventures of PPC Hero</dc:creator>
		<pubDate>Wed, 06 Aug 2008 18:36:04 +0000</pubDate>
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		<description>[...] We all know the pains associated with broad match keywords that may have no relation to what you are actually targeting in your PPC campaigns. The folks over at PPC-Advice.com offer up some useful strategies to counter this issue. We typically employ negative keywords as the weapon against these broad match keywords. This post outlines what negative keywords are useful and what aren&#8217;t. [...]</description>
		<content:encoded><![CDATA[<p>[...] We all know the pains associated with broad match keywords that may have no relation to what you are actually targeting in your PPC campaigns. The folks over at PPC-Advice.com offer up some useful strategies to counter this issue. We typically employ negative keywords as the weapon against these broad match keywords. This post outlines what negative keywords are useful and what aren&#8217;t. [...]</p>
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