The next entry into the search marketing game is CUIL.com that promises to index and organize the greatest amount of pages online – more than Google, and more than Yahoo. With former Google engineers and executives at the helm, can they possibly eat away at Google’s search dominance? Read more…
Google’s had a lid on this one for a while, with an extended beta program launched some time ago, but it looks like the features have finally gone public. If you’ve ever questioned whether your content network or placement targeted ads found a good home due to poor ROI, it might be time for you to consider targeting keywords on the content network. Read more…
The latest Google project to hit the scene is dubbed “Knol” and is, quite frankly, the one project the guys over at Wikipedia, Mahalo, and Yahoo Answers should watch extremely closely. From an SEO perspective, Google search algorithms have always favored Wikipedia articles because they are unbiased (arguable), comprehensive (when not edited to death), and more or less the best one-stop solution for most search users. That’s about to change… Read more…
Admittedly, Omniture had a rocky start to the new year with the release of both Site Catalyst 14 and Search Center 3 back in March, with several hot fixes going into effect shortly after both releases. My post outlining these issues is still my most popular article of the year, so I’m guessing I hit a nerve. Despite the problems, Omniture Suite is actually much improved over older versions, but several smaller bugs were still in the pipeline since March. Here’s hoping that the Search Center 3.1 release this week addresses those quirks. Read more…
I get asked about this topic almost each and every day, mainly because I’ve done a lot of testing on different landing page designs, content writing alternatives, and e-commerce conversion optimization projects.
Although different sites cater to different users, many themes hold true across varied landing pages, keywords, and search engines. Let’s take a closer look at a few of them… Read more…
The latest and greatest tool to hit the “invite only” scene in online marketing is Google’s Ad Planner. I have a strange suspicion that Ad Planner was actually meant to be assimilated into Google Adwords, since it really just boils down to a better version of their placement estimator. By no means am I complaining – the tool is really really cool – especially as a Christmas in July gift. Read more…
A few weeks ago, I wrote a post detailing how landing page speed can affect your Google Adwords Quality Score. Although Google may penalize your Quality Score for poorly performing landing pages, the truth is that visitors make all the difference for conversion. How many times have you gone to a website to wait ages for it to load? Sometimes it’s just not pretty, and that’s a pity because slow load times are so easy to remedy. Read more…
If you’ve ever waited and wondered whether there is a correlation between e-mail marketing efforts and pay-per-click marketing, your wait is over. Substantial sample sizes indicate that a growing and significant percentage of consumers canvassed with e-mail marketing such as newsletters or promos are foregoing the easy click through. That’s good news and bad news for online marketers, here’s why… Read more…
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