CUIL not even luke-warm, here we go again
Tuesday, July 29th, 2008 Posted in Search Engines | No Comments »The next entry into the search marketing game is CUIL.com that promises to index and organize the greatest amount of pages online - more than Google, and more than Yahoo. With former Google engineers and executives at the helm, can ...
Keyword Targeting on Google Adwords Content Network Campaigns
Thursday, July 24th, 2008 Posted in Google Adwords | No Comments »Google's had a lid on this one for a while, with an extended beta program launched some time ago, but it looks like the features have finally gone public. If you've ever questioned whether your content network or placement targeted ...
Google Knol poised to be the Wikipedia killer, a PPC Perspective
Wednesday, July 23rd, 2008 Posted in PPC Programs, Google Adwords | No Comments »The latest Google project to hit the scene is dubbed "Knol" and is, quite frankly, the one project the guys over at Wikipedia, Mahalo, and Yahoo Answers should watch extremely closely. From an SEO perspective, Google search algorithms have always ...
Keep your fingers crossed, Omniture Search Center 3.1 Release Scheduled
Wednesday, July 23rd, 2008 Posted in Omniture, PPC Programs, Yahoo Search Marketing, Google Adwords | 2 Comments »Admittedly, Omniture had a rocky start to the new year with the release of both Site Catalyst 14 and Search Center 3 back in March, with several hot fixes going into effect shortly after both releases. My post outlining these ...
What are visitors looking for in a landing page?
Tuesday, July 15th, 2008 Posted in Landing Pages, Webmaster Tips | No Comments »I get asked about this topic almost each and every day, mainly because I've done a lot of testing on different landing page designs, content writing alternatives, and e-commerce conversion optimization projects. Although different sites cater to different users, many themes ...
Discover Content Network Placements with Google Ad Planner
Thursday, July 10th, 2008 Posted in Webmaster Tips, Analytics Tools, Google Adwords | 1 Comment »The latest and greatest tool to hit the "invite only" scene in online marketing is Google's Ad Planner. I have a strange suspicion that Ad Planner was actually meant to be assimilated into Google Adwords, since it really just boils ...
Car Analogies for Optimizing Landing Page Speed
Monday, July 7th, 2008 Posted in Landing Pages, Webmaster Tips, Google Adwords | No Comments »A few weeks ago, I wrote a post detailing how landing page speed can affect your Google Adwords Quality Score. Although Google may penalize your Quality Score for poorly performing landing pages, the truth is that visitors make all the ...
Phishing scams have consumers wary of clicking e-mail links
Wednesday, July 2nd, 2008 Posted in E-mail marketing, PPC Programs | No Comments »If you've ever waited and wondered whether there is a correlation between e-mail marketing efforts and pay-per-click marketing, your wait is over. Substantial sample sizes indicate that a growing and significant percentage of consumers canvassed with e-mail marketing such as ...
Loading ...
