Google Adwords Quality Score and Landing Page Speed
Wednesday, June 25th, 2008 Posted in Landing Pages, Webmaster Tips, Google Adwords | 5 Comments »Yes, it's June, and with July fast approaching, the new Landing Page Speed factor will start (if it hasn't already) affecting your Google Adwords Quality Score. Last week I discussed single points of failure that could impact your Quality Score, ...
Down time and Quality Score: a hole you might not climb out of
Friday, June 20th, 2008 Posted in Google Analytics, Omniture, Google Adwords | No Comments »The dreaded "d-word" that many online marketers wince at hearing is "downtime". For media buys or traditional landing pages the impact isn't so bad, because visitors may click through to a page and either get redirected or a 404 ...
Adsspy plays hardball with Made-for-Adsense Sites
Monday, June 16th, 2008 Posted in Webmaster Tips, Analytics Tools, Yahoo Search Marketing, Google Adwords | 1 Comment »Playing on the content network is usually just that, a big unorganized and chaotic game. It pits advertiser against publisher, in a constant battle for cheap traffic, domain monetization, campaign optimization, and even fraudulent clicks. Marketers have a heck of ...
Highly Anticipated Sessions at SES Toronto
Wednesday, June 11th, 2008 Posted in SES Tour | No Comments »Since Search Engine Strategies in Toronto is often a smaller show than others on the SES Tour. That makes Toronto an interesting venue because sessions at the show have to be direct, crisp, and relevant. Much of the extra ...
Poor Conversion? Nip it in the Bud!
Monday, June 9th, 2008 Posted in Google Analytics, Google Adwords, PPC Basics | No Comments »Poor conversion doesn't have to be a life sentence, but that's exactly what many advertisers are living with every day. Many advertisers accept status quo, mediocrity or starter campaigns as being industry-standard. Problems aren't always obvious to ...
Phantom Yahoo Spending and Analytics: Omniture Search Center
Thursday, June 5th, 2008 Posted in Omniture, Yahoo Search Marketing | 1 Comment »With substantiated claims that Yahoo automatically inserts keywords, bids, and new ads into existing campaigns, analysts are having a hard time learning the true impact those changes have on their bottom line. Yesterday's news about Yahoo automatically 'optimizing' advertiser ...
Phantom Yahoo Spending not an isolated incident
Wednesday, June 4th, 2008 Posted in Omniture, Yahoo Search Marketing | No Comments »Although I had observed something similar happen to a few select Yahoo accounts I manage, Joe over at PPC Hero dropped me a line and confirmed that it is not an isolated incident. Apparently, Yahoo is optimizing campaigns automatically, which ...
Geotargeting Paradox: Sometimes the parts don’t equal the whole
Tuesday, June 3rd, 2008 Posted in Google Adwords | 2 Comments »At some point advertisers will start to wonder whether their mature Google Adwords search campaigns actually achieve the highest possible click quality. One of the easiest things to optimize on such campaigns is geo-segmentation, especially with the help of ...
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