The Google Adwords Content Network is going to get interesting
Tuesday, May 27th, 2008 Posted in Google Adwords | No Comments »A few days ago Google announced that it would start serving third party ads on North American sites serving Google Adsense (i.e. the Content Network). Our industry is well aware that the Content Network can be like the wild ...
Leveraging ‘best in class’ qualities in Adwords Text Ads
Thursday, May 22nd, 2008 Posted in Landing Pages, Google Adwords | No Comments »Many advertisers find it hard to compete amongst giants of their industries because of their long-running ads, high-bidding practices, over-hyped brand awareness, and impression share coverage. How can you possibly win top spots and high converting clicks with the mega ...
Options for Adding Video to your Landing Pages
Wednesday, May 14th, 2008 Posted in Landing Pages, Webmaster Tips | 1 Comment »Landing page testing is important in determining your target market demographics and conversion bottlenecks, and has long been a realm for creative changes to text, images, and promotions, but what about video? Some claim video on landing pages can have ...
Are you overdoing it with Web Analytics?
Tuesday, May 6th, 2008 Posted in Google Analytics, Omniture, Webmaster Tips, Analytics Tools | No Comments »In an interesting article named "Wasting your time with Web Analytics", Manoj Jasra states that many analysts, business owners and marketers waste their time with poorly constructed analytics implementations, marketing campaigns, and meaningless granularity. We must be on the ...
Gaining trust with Country Code Top Level Domains
Thursday, May 1st, 2008 Posted in Webmaster Tips, PPC Basics | No Comments »The pay-per-click advertising process all starts with alluring display ad text that includes amongst other things, a display URL representing your brand, site, or store. With all the different ad text permutations bombarding the search user, case studies have indicated ...
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