A few days ago Google announced that it would start serving third party ads on North American sites serving Google Adsense (i.e. the Content Network). Our industry is well aware that the Content Network can be like the wild west, where heroes are few to none, and bad placements on sites are a dime a dozen. All cliche aside, the Content Network is about to get a bit more interesting. Read more…
Many advertisers find it hard to compete amongst giants of their industries because of their long-running ads, high-bidding practices, over-hyped brand awareness, and impression share coverage. How can you possibly win top spots and high converting clicks with the mega brands that continually out rank and out sell you on a daily basis? Simple, leverage your best-in-class qualities and start using those powerful adjectives in your Adwords text ads. Read more…
Landing page testing is important in determining your target market demographics and conversion bottlenecks, and has long been a realm for creative changes to text, images, and promotions, but what about video? Some claim video on landing pages can have a dramatic effect on conversion rate, and it’s never been a better time to test that theory heading into slower months. Read more…
In an interesting article named “Wasting your time with Web Analytics“, Manoj Jasra states that many analysts, business owners and marketers waste their time with poorly constructed analytics implementations, marketing campaigns, and meaningless granularity. We must be on the same thought pattern, because I’ve been thinking of writing on this subject for quite some time, except focusing on the goals of web analytics and avoiding the pitfalls – such as overdoing it. Read more…
The pay-per-click advertising process all starts with alluring display ad text that includes amongst other things, a display URL representing your brand, site, or store. With all the different ad text permutations bombarding the search user, case studies have indicated substantial cognitive evaluation of ads prior to the first click. Getting clicks from search users has never been all that difficult, but pre-qualifying clicks and gaining visitor trust is harder than ever. One key differentiator between your ad and your competition may be your top-level domain. Read more…
