Got multiple PPC clients? Check out Acquisio, Get a cool shirt!
Being in the agency/consultation end of the pay-per-click game for a few years now, I can appreciate how hard it is to manage multiple client accounts through numerous analytics solutions. Client A might use Google Analytics, and Client B might be using Webtrends, whereas Client C might be using both! Managing logins, passwords, unique URLs and varied implementations is the last thing I want to troubleshoot, which is why acquisio SEARCH sparked my interest. Their t-shirt offer sure got my attention, not for the shock value, but because the message resonated.
How much time do you spend each month managing just the reporting, campaign optimization or even just waiting on different vendor interfaces? The time all adds up. And acquisio seems to have figured that out, they offer a robust interface that rivals the likes of Omniture SearchCenter except across multiple client accounts.
Here is just a short-list of some of the acquisio SEARCH key features:
- One interface controls multiple search engines, campaigns, and multiple clients.
- An editor tool (acquisio Editor) that acts much like the Google Adwords Editor, but across multiple search engines.
- Visually intuitive campaign optimizations with predictive forecasting with a single click of the mouse.
- Client-ready reports with branding options, commenting features, and PDF report output spanning entire portfolios.
- Major search engine compatibility: Google Adwords, Yahoo Search Marketing, Microsoft Adcenter (NEW).
- Popular keyword suggestion tools built-in to the management interface.
- User access rights (NEW).
If that wasn’t enough, more big things are on the way that I can’t disclose, but will make an SEM’s job much easier. All this sounds like a great sales pitch, but it’s nothing of the sort. Vendors interested in my reviews are often wary, because my reviews can often be a double edged sword. I call them as I see them. So far, I like what I see from acquisio.
