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Archive for April, 2008

Aim to convert the maybe’s, don’t worry about yes’es and no’s

Thursday, April 24th, 2008 Posted in Google Analytics, Webmaster Tips | 1 Comment »

A marketers tightest and most valued ally is their sales force.  Without communicating routinely with front-line sales representatives and agents, a marketer will never identify who their true prospect targets are.  Despite what some of us may think, we don't ...

Got multiple PPC clients? Check out Acquisio, Get a cool shirt!

Tuesday, April 22nd, 2008 Posted in Acquisio, PPC Basics | No Comments »

Being in the agency/consultation end of the pay-per-click game for a few years now, I can appreciate how hard it is to manage multiple client accounts through numerous analytics solutions. Client A might use Google Analytics, and Client B ...

Telemarketing is so 50 years ago, switch to PPC

Saturday, April 19th, 2008 Posted in Telemarketing, Webmaster Tips, PPC Basics | No Comments »

Being a member of various marketing associations including the Canadian Marketing Association, I see a lot of news about the rules and regulations that are in the works for a National do not call list.  I also get frequent e-mails ...

Yahoo intends to offer IndexTools Free, listening Omniture?

Thursday, April 17th, 2008 Posted in Omniture, Yahoo Search Marketing | 2 Comments »

Not long ago I posted a rant on what I thought were major problems with Omniture's newest releases, SiteCatalyst 14 and SearchCenter 3.  I'll be honest, it got a lot of attention for my relatively small blog and I thought ...

Conversion Testing using Actionable Page Copy

Tuesday, April 15th, 2008 Posted in Webmaster Tips | 1 Comment »

Everyone running online marketing campaigns can tell you that conversion testing is important, especially when fine tuning landing page content. However, there is a far more valuable use to conversion testing: finding out what works relatively better than your ...

What Yahoo outsourcing would do to Google Adwords

Thursday, April 10th, 2008 Posted in Yahoo Search Marketing, Google Adwords | 3 Comments »

The only reason I endorsed the Microsoft takeover of Yahoo was because after thinking about the deal from an online advertising perspective, it would setup a nice healthy rivalry between two technology giants.  With recent Hitwise numbers indicating Google dominating ...

Google Content Network Growing FAST

Monday, April 7th, 2008 Posted in Google Adwords | 1 Comment »

It's amazing what an online behemoth like Google can do in only 6 short months.  After all, it was only 6 months ago that I first reported Content Network placements becoming more and more unstable, a server side switch for ...

Dirty Tricks: Phishing for Google Adwords Logins

Wednesday, April 2nd, 2008 Posted in Webmaster Tips, Google Adwords | No Comments »

Is nothing sacred?  As an online marketer, I have little choice to disable spam filtering on my e-mail account, because more often than not, important e-mails that are filtered automatically go unanswered for weeks.  Because of this exposure, I'm extremely ...

Google gDay Technology Predicts the Future

Tuesday, April 1st, 2008 Posted in Google Adwords | No Comments »

Oh Google, what will you think of next? "Search Tomorrow's Web Today"

Breakthroughs from the Google Lab

Tuesday, April 1st, 2008 Posted in Google Adwords | No Comments »

Google announced early today that they've started a joint program with Virgin to colonize Mars.  Virgin, the brainchild of Sir Richard Branson, has in recent years rocketed to the forefront of space travel and exploration - making inner atmosphere space ...