Aim to convert the maybe’s, don’t worry about yes’es and no’s
Thursday, April 24th, 2008 Posted in Google Analytics, Webmaster Tips | 1 Comment »A marketers tightest and most valued ally is their sales force. Without communicating routinely with front-line sales representatives and agents, a marketer will never identify who their true prospect targets are. Despite what some of us may think, we don't ...
Got multiple PPC clients? Check out Acquisio, Get a cool shirt!
Tuesday, April 22nd, 2008 Posted in Acquisio, PPC Basics | No Comments »Being in the agency/consultation end of the pay-per-click game for a few years now, I can appreciate how hard it is to manage multiple client accounts through numerous analytics solutions. Client A might use Google Analytics, and Client B ...
Telemarketing is so 50 years ago, switch to PPC
Saturday, April 19th, 2008 Posted in Telemarketing, Webmaster Tips, PPC Basics | No Comments »Being a member of various marketing associations including the Canadian Marketing Association, I see a lot of news about the rules and regulations that are in the works for a National do not call list. I also get frequent e-mails ...
Yahoo intends to offer IndexTools Free, listening Omniture?
Thursday, April 17th, 2008 Posted in Omniture, Yahoo Search Marketing | 2 Comments »Not long ago I posted a rant on what I thought were major problems with Omniture's newest releases, SiteCatalyst 14 and SearchCenter 3. I'll be honest, it got a lot of attention for my relatively small blog and I thought ...
Conversion Testing using Actionable Page Copy
Tuesday, April 15th, 2008 Posted in Webmaster Tips | 1 Comment »Everyone running online marketing campaigns can tell you that conversion testing is important, especially when fine tuning landing page content. However, there is a far more valuable use to conversion testing: finding out what works relatively better than your ...
What Yahoo outsourcing would do to Google Adwords
Thursday, April 10th, 2008 Posted in Yahoo Search Marketing, Google Adwords | 3 Comments »The only reason I endorsed the Microsoft takeover of Yahoo was because after thinking about the deal from an online advertising perspective, it would setup a nice healthy rivalry between two technology giants. With recent Hitwise numbers indicating Google dominating ...
Google Content Network Growing FAST
Monday, April 7th, 2008 Posted in Google Adwords | 1 Comment »It's amazing what an online behemoth like Google can do in only 6 short months. After all, it was only 6 months ago that I first reported Content Network placements becoming more and more unstable, a server side switch for ...
Dirty Tricks: Phishing for Google Adwords Logins
Wednesday, April 2nd, 2008 Posted in Webmaster Tips, Google Adwords | No Comments »Is nothing sacred? As an online marketer, I have little choice to disable spam filtering on my e-mail account, because more often than not, important e-mails that are filtered automatically go unanswered for weeks. Because of this exposure, I'm extremely ...
Google gDay Technology Predicts the Future
Tuesday, April 1st, 2008 Posted in Google Adwords | No Comments »Oh Google, what will you think of next? "Search Tomorrow's Web Today"
Breakthroughs from the Google Lab
Tuesday, April 1st, 2008 Posted in Google Adwords | No Comments »Google announced early today that they've started a joint program with Virgin to colonize Mars. Virgin, the brainchild of Sir Richard Branson, has in recent years rocketed to the forefront of space travel and exploration - making inner atmosphere space ...
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