Simple A/B Testing for Pay Per Click Ad Text Elements
Monday, March 31st, 2008 Posted in PPC Basics | 3 Comments »In my sole post last week, I mentioned how you might get into searchers heads by finding and understanding personas for your ad text, landing pages, and conversion stream. This week, I'm going to focus on how search marketers can ...
PPC Ad Testing using Personas
Tuesday, March 25th, 2008 Posted in Microsoft adCenter, Yahoo Search Marketing, Google Adwords, PPC Basics | No Comments »The concept of using customer personas isn't new in marketing, but it can be a valuable exercise in finding the right ad text that either compels or pre-qualifies search users to click. Depending on your advertising goals, you may want ...
SES NY 2008 Day 3 Winner: Jeffrey Rohrs pwns Jason Calacanis
Thursday, March 20th, 2008 Posted in Google Adwords | No Comments »To be honest, I had never heard of Jason Calacanis until he made his keynote address at Search Engine Strategies New York. I had never heard of Mahalo.com either, the supposedly human curated web directory with the highest quality user ...
SES NY 2008 Day 2 Winner: Landing Page Testing & Tuning
Wednesday, March 19th, 2008 Posted in Webmaster Tips, Analytics Tools, PPC Basics | 2 Comments »Some people have commented that I'm a bit behind in the game, that I've waited a while to post my thoughts and reflections on the conference, while other bloggers give up to the minute news and reaction. For me, it's ...
SES NY 2008 Day 1 Winner: Auditing Paid Listings and Click Fraud
Tuesday, March 18th, 2008 Posted in Yahoo Search Marketing, Google Adwords, Uncategorized | No Comments »Search Engine Strategies New York is quite possibly the most attended online marketing event in North America. The best and brightest in our industry join in various cities throughout the year on the SES tour, but seldom is the turnout ...
SiteCatalyst 14 and SearchCenter 3.0 Growing Pains
Monday, March 10th, 2008 Posted in Omniture | 8 Comments »To say the migration to Omniture SearchCenter 3.0 and SiteCatalyst 14 has been rough might be the understatement of the year. As previously reported, both upgrades should have addressed severe problems in SiteCatalyst 13.5 and SearchCenter 2.6, but instead of ...
This month in Google Trends
Friday, March 7th, 2008 Posted in Webmaster Tips, Analytics Tools | No Comments »For those of you that are not familiar with Google Trends, it's a fantastic online tool that lets you visualize search volume for specific keywords on Google, as well as the coverage those keywords get in news references. Want to ...
Omniture Search Center 3.0 Released
Wednesday, March 5th, 2008 Posted in Omniture | 1 Comment »After months of client feedback collection through feature requests, bug reports, and competitive pressure, Omniture flicked the switch today for all current Search Center clients. Search Center 2.6 was based on Site Catalyst 13.5 interface and functionality, whereas Search Center ...
Understanding Odd Analytics Anomalies
Monday, March 3rd, 2008 Posted in Analytics Tools, PPC Basics | No Comments »The factors that affect your online marketing campaigns are too numerous to list, but several online marketers will tell you seasonal changes, cultural events, and even top stories in the news can alter your otherwise normal pattern of metrics. ...
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