Adwords Demographics Targeting Progress Report
Thursday, February 28th, 2008 Posted in Facebook, Google Adwords | No Comments »A few weeks ago, I commented on the new Demographics Targeting features Adwords introduced as a beta. I pitted males versus females in a conversion test based on two polar opposite image ads. Letting the ads run for ...
Google Recognizes the need for Lessons in SEM
Monday, February 25th, 2008 Posted in Google Adwords | No Comments »In the "why didn't I think about that" category is a fine example of how Google reads and reacts to the online marketing world. Now students from around the world can compete in the Google Online Marketing Challenge, giving ...
Omniture Excel Client: One heck of an Analytics Tool
Wednesday, February 20th, 2008 Posted in Omniture, Google Adwords | 6 Comments »Omniture has come a long way in Analytics in a very short time span, and although much of my experience with their company comes via technical support calls and escalating minor annoyances, their SiteCatalyst Excel Client should really be praised ...
Internet Explorer Meets it’s Match, Google knows all
Monday, February 18th, 2008 Posted in Uncategorized | No Comments »I wasn't planning on writing today, just because it's a statutory holiday and all, but I saw something today that made me laugh. In preparing a post for tomorrow detailing the Omniture Excel Client, I noticed that when you revert ...
Good News on the Mobile Front, Google stops Traffic
Thursday, February 14th, 2008 Posted in Google Adwords | No Comments »That's right, if you didn't think cell phones were a bad enough influence on drivers, there's more bad news on the way from Wired. According to Wired, mobile internet users (more specifically iPhone users) are avid Googlers. It's not all ...
Yahoo says no now, working feverishly to show value
Monday, February 11th, 2008 Posted in Yahoo Search Marketing | No Comments »Although Yahoo has rejected a $31 per stock bid by Microsoft to buy the company, they had planned to inflate their true market value with surges of recent growth. It's an interesting story of two big names, but two small ...
Clean up your Adwords Content Network Placements
Thursday, February 7th, 2008 Posted in Google Adwords | 3 Comments »Last year I blogged about the importance of excluding content network placements that resulted in abnormally high click through rates. I also blogged about how advertisers should be aware that certain political regions block access to many corporate sites. ...
Google Adwords Demographics Targeting: First Impressions
Tuesday, February 5th, 2008 Posted in Facebook, Google Adwords | 1 Comment »Only a few days after getting notification that my application to the Adwords Demographics Targeting Beta had been received, I noticed a notification in one of my client accounts that the feature had been enabled. The demographics interface itself ...
Install your very own personal BS SEO filter!
Monday, February 4th, 2008 Posted in Webmaster Tips | No Comments »The old saying goes, "opinions are like..." and well, you know the rest. Webmasters certainly have a particularly hard time lately to decipher which search engine optimization tactics are worthwhile, and which are nonsensical background noise. Next time you're at ...
Microsoft offers to buy Yahoo for $44.6 Billion
Friday, February 1st, 2008 Posted in Economics, Microsoft adCenter, Yahoo Search Marketing | 1 Comment »Normally big news such as a Microsoft purchase of Yahoo would be left to normal news sites, but since the acquisition would have profound effects on the pay-per-click advertising market, I can't pass up the chance to comment on it. ...
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