Comments on: Cookie Lifespan + Search Marketing = Latent ROI http://www.ppc-advice.com/2008/01/17/cookie-lifespan-search-marketing-latent-roi/ Free Pay Per Click Advertising and Online Marketing Advice Tue, 06 Jan 2009 19:47:46 +0000 http://wordpress.org/?v=2.6.2 By: Mark.Jones http://www.ppc-advice.com/2008/01/17/cookie-lifespan-search-marketing-latent-roi/#comment-231 Mark.Jones Fri, 23 May 2008 13:12:27 +0000 http://www.ppc-advice.com/2008/01/17/cookie-lifespan-search-marketing-latent-roi/#comment-231 That is an interesting article. In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics. We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in. It seems that the individualised data gives a more enlightening perspective. That is an interesting article. In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics.

We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in.

It seems that the individualised data gives a more enlightening perspective.

]]> By: Why 100% ROI isn’t for everyone | PPC-Advice.com http://www.ppc-advice.com/2008/01/17/cookie-lifespan-search-marketing-latent-roi/#comment-68 Why 100% ROI isn’t for everyone | PPC-Advice.com Tue, 22 Jan 2008 00:47:02 +0000 http://www.ppc-advice.com/2008/01/17/cookie-lifespan-search-marketing-latent-roi/#comment-68 [...] that our metrics are only as good as our tracking allows.  I touched on tracking accuracy a few days ago.  In addition, many companies find it nearly impossible to correlate offline conversions with [...] [...] that our metrics are only as good as our tracking allows.  I touched on tracking accuracy a few days ago.  In addition, many companies find it nearly impossible to correlate offline conversions with [...]

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