New Advertisers Flood Adwords in 2008
Jan 7, 2008 Google Adwords
Many online businesses expected a slower than average December in 2007, thanks in part to less than optimistic economics figures indicating a slowdown in e-commerce spending over the holidays. Although that may be true for a few of the larger, more established brands, it may foreshadow the emergence of several new upstarts vying for attention in the e-commerce space.
Less than one week into 2008 has already proved to illustrate a few interesting emerging trends, including but not limited to the following:
- A 35% average increase in new advertisers now ranking amongst the highest ranking, seemingly “mature” Google Adwords advertisers
- Corresponding increases in average cost-per-click for keywords once thought to be “saturated”
- Fiercely-paced e-commerce statistics indicating B2B growth in Q1 2008 (from service providers and regulators)
Although far from scientific, these trends have started emerging well before 2008 was ushered in this month. In the great white north, colder than average temperatures and heavier than normal snowfall saw many consumers turn to the warm glow of their laptops, rather than braving the elements to line up for boxing week sales.
Retailers of bigger ticket items fueled the fire this holiday season by offering the 1% reduction in the Canadian Goods and Services Tax (GST) early. The official GST rate drop was scheduled for January 1st.
If the start of the New Year is any indication of things to come, it should be a great year for search marketers.
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