Google Adwords Demographics Beta Test Starting Soon
Tuesday, January 29th, 2008 Posted in Facebook, Google Adwords | 1 Comment »Not being one to look a gift horse in the mouth, I was thrilled to be chosen as a participant in the Google Adwords Demographics Beta Test group. I feel that demographics targeting is the last piece of the ...
Google Adwords Interface Lift due around Q2
Monday, January 28th, 2008 Posted in Google Adwords | No Comments »The rumor bin has been active lately with rumblings of an upcoming interface change for Google Adwords. In what many might consider as a topic that should fall into the "if it ain't broke..." category, I'll take a look ...
Pay-per-click and the Affiliate Game: Advice for both sides
Thursday, January 24th, 2008 Posted in Affiliate Marketing, PPC Programs | No Comments »There can be a definite rift between corporate search marketers and affiliate marketers. The animosity can sometimes elevate to a point where it's almost laughable, with name calling (try searching for "affiliate cockroach") and flame wars. The problem is that ...
Why 100% ROI isn’t for everyone
Monday, January 21st, 2008 Posted in PPC Basics | No Comments »Many search marketers look to the web for meaning when trying to class observed metrics. It's no wonder, with everyone talking about return on investment, return on ad spend, and conversion metrics with little to no contextual reference. There isn't ...
Cookie Lifespan + Search Marketing = Latent ROI
Thursday, January 17th, 2008 Posted in Analytics Tools | 2 Comments »Regardless of the analytics suite you use to track your visitors, the majority use cookies to identify unique visitors, session statistics and performance metrics effectively. No one really knows what the average lifetime of cookies are, nor can anyone ideally ...
SEMs Need Not Necessarily Fear a Recession
Tuesday, January 15th, 2008 Posted in Economics | No Comments »The latest news from Wall Street and Bay Street forewarn of an impending recession on the horizon. While news like this normally upsets the masses due to investment losses and corresponding declines in consumer spending, it need not discourage search ...
Three Tips to Curb Runaway Campaign Spending
Tuesday, January 8th, 2008 Posted in Google Adwords, PPC Basics | 2 Comments »Yesterday’s post hinted that many businesses are now testing campaigns in Google Adwords and other cost-per-click programs with new online marketing budgets. Many marketers don’t realize that pay-per-click campaigns can quickly get out of control. Traditional marketing metrics ...
New Advertisers Flood Adwords in 2008
Monday, January 7th, 2008 Posted in Google Adwords | No Comments »Many online businesses expected a slower than average December in 2007, thanks in part to less than optimistic economics figures indicating a slowdown in e-commerce spending over the holidays. Although that may be true for a few of the larger, ...
Loading ...
