Although I’ve only been blogging for the last few months I have had a keen interest in the industry for years, and have noticed many of the larger players step up their game in 2007. The progress made in empowering advertisers and search marketers this past year has been astounding, whether accomplished with overhaul or small incremental changes. Read more…
Seeing as it’s almost Christmas Eve, I wanted to send out a heartfelt holiday greeting to all my readers. Thank you for reading my blog over the past 4 months or so, and for all the feedback about my posts and business. Here’s a little levity for your time off: Read more…
My first post discussing Facebook was published December 3rd, entitled “Facebook Advertising Sure Needs Work,” I discussed cost-per-click opportunities for advertisers. Although the Facebook team has done little to improve their CPC advertising program, I have to admit that their sponsored company groups are a step in the right direction. One of the first on the scene was Febreze, launching their “I Tell Febreze what Stinks” campaign. Want viral? Look no further than Facebook. Read more…
‘Tis the season for gift giving, and what better way to educate the masses than to write a post about what to buy that tough to please search marketer for the holidays. I know many search marketing professionals are often faced with the dilemma of asking people where they bought certain gifts, for how much, and how they found that particular gift. Marketing is in our nature. So what are the Top 10 gifts for search marketers this holiday season? Read more…
Starting sometime in the past week or so, Google Adwords starting inserting actual businesses addresses into advertiser’s display ads. In the past, it wasn’t uncommon to see the State or Province below your regionally-targeted ads in Google. The impact of the change has yet to have sufficient time to filter down into analytics, so it’s too soon to say whether showing a business’ actual address is good or not. Read more…
Google’s Q4 product development schedule included a major upgrade to the campaign geo-targeting options that went live sometime last week. Aside from an actual map overlay using the powerful Google Maps API, it also includes a new exclusion feature that lets the advertiser decide whether they want to target a big territory, but exclude individual towns or regions that may not convert. Christmas just came early! Read more…
Wednesday marked the first ever Omniture Cafe in Canada, and it couldn’t have been a better start to a fantastic networking opportunity. Save for the usual riff-raff of pessimists, the folks at Omniture did everything right last night. Surprisingly, the turn out was much better than I had anticipated, and big names in the industry as well. Read more…
Although hardly considering myself the amateur, but surely not the master of all things pay-per-click, I’m going to have to say that the folks at Facebook have to take a long hard look at their platform in order to reign supreme in the online advertising game. After boasting the power of their 50 million-strong user base and allowing both MSN Adcenter and Google the right to display ads, there is little hope for Facebook powered ads until a major player steps in to take over. So what makes Facebook CPC/CPM a nightmare? Read more…
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