And the masses rejoice! Christmas just came early for those of us that were waiting for CPC-based site targeting in Google Adwords. For those of us that have tried in the past, CPM models for site-targeted ads just didn’t cut it from a ROI predictability and stability of standpoint, so CPC-based bidding is a sight for sore eyes. How will this impact your search marketing?
After nearly three months with the old design, we’re shaking things up with a new design template better suited to the flavor of blog we represent. I’m sad to see the old design go, but excited to show off the new and improved PPC-Advice.com!
Numerous analytics tools are at the search marketer’s disposal to research and analyze tactics for pay-per-click campaigns. Targeting your ads for regions and cities is quite possibly amongst the most important settings in Adwords Campaign settings. How many search marketers will actually get scientific about what their analytics suites are telling them about their campaigns? Very few in the markets my clients compete within, so what’s the problem? Read more…
It’s been a fairly hot topic over the past year, especially at the various host cities along the Search Engine Strategies tour. It goes by many terms: integrated marketing, holistic marketing, cross-marketing, etc. The idea is, your prospective customer base is likely to buy, register, or contact you if they see advertising that catches their attention across multiple media sources. Marketers know this for a fact from experience, but it’s harder to influence SMB’s with smaller budgets that starting off small might not be the best approach. Read more…
