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Landing Page Freshness: SEO vs. PPC

Nov 23, 2007 PPC Programs

Many experts will often preach about website freshness and how webmasters should focus on keeping content up to date and new and exciting.  For the most part, they are correct, as “content is king” for search engine optimization.  Fortunately, landing page freshness isn’t as important in Pay-per-click campaigns.That statement may spark some controversy with agency-side search marketing experts, but the proof is undesputable.  Well-conceived pay-per-click landing pages that skyrocket ROI from 20% to 150% work just as well now as they did nearly a year ago.

Why is that?

  • Landing pages are only accessible from PPC campaigns, they are not linked to internally
  • Clicks from PPC campaigns are usually unique visitors, approximately 60-70% unique depending on competition and industry
  • Visitors that click a PPC ad are interested to learn more about your current promotion, good landing pages will make most of those unique clicks happy

This entry was posted on Friday, November 23rd, 2007 at 4:45 pm and is filed under PPC Programs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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