Finally! CPC-based Site Targeted Content Ads
And the masses rejoice! Christmas just came early for those of us that were waiting for CPC-based site targeting in Google Adwords. For those of us that have tried in the past, CPM models for site-targeted ads just didn’t cut it from a ROI predictability and stability of standpoint, so CPC-based bidding is a sight for sore eyes. How will this impact your search marketing?