Uniqueness brings holiday shopping ROI goodness
Thursday, November 29th, 2007 Posted in Analytics Tools | No Comments »Many online marketing bloggers seem to be writing a lot recently about how "everyone" can maximize ROI this season by getting on the pay-per-click gravy train. Although many online retailers will see significant increases in revenue compared to last year, ...
Why Pay-per-Click is better than other Advertising
Tuesday, November 27th, 2007 Posted in PPC Basics | No Comments »I can't believe that I haven't blogged on this subject before! It's so simple, yet can be so complicated to explain to potential clients. Heck, it can even be difficult asking for more funding within an organization with a good ...
Did Black Friday and Cyber Monday Cripple Analytics?
Monday, November 26th, 2007 Posted in Google Analytics, Omniture | No Comments »To say it's been a crazy Thanksgiving long-weekend for our American brothers and sisters across the border is an understatement. First came Black Friday, a day designed by marketers to kick off the holiday shopping madness with deep "discounts" ...
Landing Page Freshness: SEO vs. PPC
Friday, November 23rd, 2007 Posted in PPC Programs | No Comments »Many experts will often preach about website freshness and how webmasters should focus on keeping content up to date and new and exciting. For the most part, they are correct, as "content is king" for search engine optimization. Fortunately, landing ...
Online Marketing Gears Up for a Loonie Holiday Rush
Wednesday, November 21st, 2007 Posted in Webmaster Tips | No Comments »In the United States, Thanksgiving decorations will quickly be swapped out for Holiday-themed signage and the masses will experience a rush of advertising chaos. Just over a month of holiday shopping days left for you to convert those search ...
Google Webmaster Tools: Is your site Harmful?
Tuesday, November 20th, 2007 Posted in Webmaster Tips | No Comments »I recently came across an interesting "malware warning" from Google and Stopbadware.com informing me that the site I was visiting may be harmful to my computer. The site in question was TheHockeyNews.com! Really, the only harmful thing I can think ...
Friday Analytics Levity
Friday, November 16th, 2007 Posted in Uncategorized | No Comments »Okay, I'll be the first to admit it, search marketing meetings can sometimes get a little boring if all your metrics are more or less business as usual. This little graph should lighten the mood. I dare everyone to sneak ...
Google/GoDaddy Partnerships Could Define Web 2.0
Tuesday, November 13th, 2007 Posted in Google Adwords | No Comments »Rumors regarding Google's next big acquisition abound with mentions of Sprint popping up here and there. One significant relationship that is emerging could change the way everyone interacts on the internet, and that is through increasingly tight partnerships between Google ...
Finally!! Exclusion of Domain Ads and Error Pages (More Good News)
Monday, November 12th, 2007 Posted in Google Adwords | No Comments »Someone at Google must have been listening, because now you'll be able to start excluding your Content Network Adwords campaigns from showing up on Domain Ads and Error Pages. Although I've always preached that it's best to determine whether or ...
Adwords Placement Targeting by Demographics, What if…
Friday, November 9th, 2007 Posted in Microsoft adCenter, Google Adwords | No Comments »With the introduction of Placement Targeted campaigns in Adwords, now comes the ability to target and setup strategic bidding on demographic sampling as well. Although this feature concept is somewhat dated thanks to MSN Adcenter, Google Adwords engineers have ...
Finally! CPC-based Site Targeted Content Ads
Thursday, November 8th, 2007 Posted in Google Adwords | No Comments »And the masses rejoice! Christmas just came early for those of us that were waiting for CPC-based site targeting in Google Adwords. For those of us that have tried in the past, CPM models for site-targeted ads just didn't cut ...
New Site Design
Wednesday, November 7th, 2007 Posted in Uncategorized | No Comments »After nearly three months with the old design, we're shaking things up with a new design template better suited to the flavor of blog we represent. I'm sad to see the old design go, but excited to show off the ...
Get Scientific when Geo-targeting Adwords Campaigns
Tuesday, November 6th, 2007 Posted in Google Adwords | No Comments »Numerous analytics tools are at the search marketer's disposal to research and analyze tactics for pay-per-click campaigns. Targeting your ads for regions and cities is quite possibly amongst the most important settings in Adwords Campaign settings. How many search marketers ...
Offline Ads can help your Pay Per Click Ads
Thursday, November 1st, 2007 Posted in PPC Basics | No Comments »It's been a fairly hot topic over the past year, especially at the various host cities along the Search Engine Strategies tour. It goes by many terms: integrated marketing, holistic marketing, cross-marketing, etc. The idea is, your prospective customer base ...
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