Google Adwords Reports Scheduling Bug
Oct 4, 2007 Google Adwords
Managing more than a few pay-per-click advertising campaigns can be pretty burdensome if you don’t set up automatic report scheduling. I recommend that all advertisers run at least two critical monthly reports from within Adwords: a search query report and a content placement report. Depending on your spend, you may want to schedule these two reports more often, but a few Adwords managers (including myself) have already noticed a little bug in the system.
In the last few weeks, it’s obvious that Google has made a few minor cosmetic changes to Adwords Reports. Functionally, they are more or less identical to the old reports, but operate much quicker (it seems, thanks to a no-nonsense interface). Many bloggers have criticized Google for changing the Reports interface. Why? I’m not sure. I tend to agree that if it ain’t broke, don’t fix it, but they did appear to make it load quicker - if you’re into that kind of thing.
With the upgrade came a problem that most campaign managers with more than a few clients will despise. Automatic scheduling seems to be broken, not for the normal Adwords API reports, but for the Search Query and Content Placement reports. I normally schedule these for weekly reporting, but lately when I check to see whether a report has completed, I receive a “Pending” status.
Google Adwords representatives are aware of the problem, and are working with the Analytics team to find a solution. Until then, remember to double check that your scheduled Adwords reports are running!
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