Canadian Sites Take a Hit, US Sites Look Good
Oct 2, 2007 PPC Programs
One week after mentioning the possibility US sites would feel a wave of Canadian online shoppers, the New York Times reports that this is indeed the case. More Canadian shoppers than ever are now bargain hunting on US-based online stores, taking advantage of a strong Canadian dollar. With all this added allure, what are you American sites doing to attract Canadian shoppers?
All of my online marketing campaigns have been affected by the strong Canadian dollar in one way or another. Here are the most noticeable effects of the strong loonie.
- Clicks are elevated from previous months, which can be expected, given that more shoppers are doing research online to make their decisions.
- Cost per click is down in Canadian campaigns. This is good for Canadian-based advertisers and should be viewed as a strong opportunity for American online advertisers. What are you waiting for? Although advertisers that are smart may want to keep two accounts, one in Canadian dollars, the other in US dollars. Currency fluctuations are few and far between, so ad quality will have enough time to rebound when switching.
- Canadian online sales appear to be down more than 5% for September. The Canadian dollar has been strong in recent months, not just September, but it appears recent media coverage has had a significant impact to spur US bargain hunting.
- Click through rates have improved slightly, but online conversion on US-based e-commerce sites has increased substantially. As mentioned in previous posts, Canadians do seem to convert quicker, so this makes sense.
The hotter than ever Loonie is burning a hole in the Canadian shopper’s pocket. What are you doing to attract Canadian shoppers?
Buzzworthy? Bookmark to:
Leave a Reply