Halloween Fun
Wednesday, October 31st, 2007 Posted in Google Adwords | No Comments »Can you guess what I dressed up as for Halloween? I'll give you a few guesses! Here is what I look like tonight: I am big and daunting, and smart people steer clear I went to work today, but when people saw me ...
Microsoft Buys Important Share of Facebook
Tuesday, October 30th, 2007 Posted in Microsoft adCenter | No Comments »Microsoft has made some serious strides in an effort to win back confidence in their advertising programs, most notably Microsoft adCenter. In recent months I've mentioned that adCenter traffic accounts for a mere 1% of the total traffic across ...
Google Adwords Site-Targeted CPC Ads Coming Soon!
Thursday, October 25th, 2007 Posted in Google Adwords | No Comments »Recent mumbling around Google indicate that the initial site-targeted CPC beta test is just about wrapped up. Testers are in the feedback phase, and depending on the overall success of the program, we might see a public release into ...
Google Optimizations vs. SEM Manager… No Contest
Wednesday, October 24th, 2007 Posted in Google Adwords | No Comments »There are seldom any sure things in life, but this one is for certain, Google Adwords Optimizations aren't worth the e-mail bandwidth they are sent to customers on. One might say, Google has the insider advantage on your campaigns ...
Exclude those Content Network Parked Domain Ads
Tuesday, October 23rd, 2007 Posted in Google Adwords | No Comments »From the "now they tell me" file comes a surefire way to exclude your Content Network ads from "Domain Ads," a.k.a. parked domains. Registrars often monetize parked domains to generate ad revenue, and considering there are a limited number ...
Don’t Love thy Enemy, Track Them!
Tuesday, October 16th, 2007 Posted in Analytics Tools | No Comments »The old adage "keep your friends close, keep your enemies closer" has never been truer when it comes to pay-per-click advertising campaigns. Search competition first reared it's head with SEO, where everyone was scurrying to find the top ad formula ...
Hosting Companies with Pay-per-click Coupons
Monday, October 15th, 2007 Posted in PPC Programs | No Comments »It's not uncommon today to see several of the leading hosting companies offer pay-per-click advertising coupons from Google Adwords, Yahoo Search Marketing (Panama), or Microsoft adCenter. Many people ask me for opinion on my preferred hosting companies and the ...
Strong e-Commerce Landing Page Design
Wednesday, October 10th, 2007 Posted in PPC Programs | No Comments »Visitors to sites are often bombarded by information, especially when their clicks come via pay-per-click campaigns. Naturally, if you have to pay for a click to your site, you want to throw a few sales pitches at your visitors to ...
Managing High Latency Clicks and ROI
Tuesday, October 9th, 2007 Posted in Analytics Tools | No Comments »Any search marketer will tell you that online marketing is a little like playing with hand grenades. You're looking to make a big impact, but accuracy isn't always guaranteed. Understanding point of purchase behavior does a lot to help decipher ...
Google Adwords Reports Scheduling Bug
Thursday, October 4th, 2007 Posted in Google Adwords | No Comments »Managing more than a few pay-per-click advertising campaigns can be pretty burdensome if you don't set up automatic report scheduling. I recommend that all advertisers run at least two critical monthly reports from within Adwords: a search query report and ...
Best of the Worst: Elections Ontario (follow-up)
Thursday, October 4th, 2007 Posted in Uncategorized | No Comments »(Follow-up included below original post) Fridays and levity go well together, don't they? Every once and a while, it's nice to just kick back, find something light to write about - possibly ridicule the Government of Ontario?
Yahoo Search Marketing Launches Blocked Domains
Wednesday, October 3rd, 2007 Posted in Yahoo Search Marketing | No Comments »Without much fanfare, Yahoo finally releases the domain blocking tool for the Yahoo Search Partner Network. Although this will be a welcome addition to the growing amount of tools Yahoo is offering, many see it's addition as moot. ...
Canadian Sites Take a Hit, US Sites Look Good
Tuesday, October 2nd, 2007 Posted in PPC Programs | No Comments »One week after mentioning the possibility US sites would feel a wave of Canadian online shoppers, the New York Times reports that this is indeed the case. More Canadian shoppers than ever are now bargain hunting on US-based online stores, ...
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