Those same Content Placement and Search Query reports introduced back in June and July by Google Adwords have a very important secondary role to the search marketer. For the last month or so, I’ve been reporting on how to increase return on ad spend by utilizing Google Reports and your own analytics program of choice, but I put off the news on invalid click detection until today. Content Placement and Search Query reports can be your best friend in detecting and reporting click fraud on your Adwords account. Read more…
Like a kid outside a pet store, I once had eager anticipation for new releases from Omniture – my paid analytics package of choice – until recently that is. Unscheduled downtime, communication challenges, unreported “enhancements”, and so on are making my love affair bittersweet. The honeymoon is officially over because Omniture’s software has become buggier than a… Read more…
Over the past 6 months I’ve often wondered why the ads I use on a consistent basis in Google Adwords do not convert on Yahoo Search Marketing (Panama). After all, these ads are tried, tested, and true. They convert well for the most part, and yield a relatively high return on ad spend. So what makes YSM so different? Here is a list of observations I’ve made over the course of a few months. Read more…
Those marketing folks over at Digital Advertising Solutions at Microsoft recently sent out an e-mail to most current advertisers informing them Ipsos may contact them regarding a customer survey on adCenter. This made be think: are Gates’ advertising minions that disconnected from advertisers? Don’t they read PPC-Advice.com and other blogs on a regular basis? I guess not. Just in case the folks at Ipsos need to do some preliminary research for Mike Hard (real name, BTW), here is my list of the Top 6 Good, Top 6 Bad, and Top 6 Wishes for Microsoft adCenter. Read more…
On the lighter side of Google news, Garett Rogers over at ZDNet published an article today about a new flight simulator feature discovered in Google Earth. Check it out for yourself by pressing control + alt + “a”. It requires the most recent version of Google Earth and takes some getting used to, but it runs a heck of a lot better than Microsoft Flight Simulator 2007. I’m just wondering whether Google has thought about implementing virtual billboards, “skywriting” Adwords, and customized local business ads yet… One can dream.
