Adwords Gadget Ads Live (for the rest of us)
Sep 21, 2007 Google Adwords
As hinted in a previous post earlier this month, Google Adwords finally opened the Adwords Gadget Ads program to the public. In beta since early ‘07, Gadget ads are believed to be the next evolution of targeted advertising campaigns. Continuing along the lines of this week’s theme, “Competition,” I will analyze the players already using Adwords Gadgets and how this can help you brainstorm bigger, better, and badder 2nd Generation Gadgets.
The Google Adwords Gadget Beta has been live since early 2007, and those invited into the program have already had their first run at creating gadgets in the marketplace. Some media entities such as Fox, ESPN, and other news entities have already more or less maxed out their potential for user interactivity. However, creative marketing in the vast remainder of verticals is still prime for the picking.
Many advertisers that took advantage of the Gadget Beta invitation have not done much to capitalize on the opportunity because at it’s core, the program has relatively heavy development costs. Most of the early gadget contributions that failed to fetch a lot of attention lie dormant in iGoogle, only attracting cobwebs and dust bunnies.
Enter opportunity…
With the long anticipated public launch of Adwords Gadgets Ads, marketers that have been dreaming up ideas since the beginning of the year can finally let loose to put some of their concepts to the test. Yes, the competition has had a head start, but the advertisers in key verticals that didn’t stick with the medium are no longer a threat. In addition, those gadget ads that lie to the wayside are still very valuable - to marketers and developers - because they give insight into which ideas just don’t fly.
Let the games begin.
Leave a Reply