Are Google Maps Street View Ads that unlikely?
Thursday, September 27th, 2007 Posted in Google Adwords | No Comments »If you haven't done so in a while, I urge you to check out Google Maps, and click on the "Street View" button that appears on a few select cities such as San Francisco. What Google has done here is ...
Why I love my Periplaneta americanas
Wednesday, September 26th, 2007 Posted in PPC Programs | No Comments »Those of you in the online marketing world that wear a few different hats will undoubtedly have some experience in the affiliate marketing game. Commission Junction is a popular affiliate marketing site, and in a recent CJU conference keynote speaker ...
Google Adwords Phone Ads Next?
Monday, September 24th, 2007 Posted in Google Adwords | No Comments »As search marketers, we realize that many normal folk never realize a lot of their personal information is tracked on a daily basis. Google eavesdrops into Gmail accounts, third party cookies, scans your hard drive with Google Desktop and monitors ...
Canadians Love the USA (Weekend Special)
Saturday, September 22nd, 2007 Posted in PPC Programs | No Comments »What am I doing posting articles on the weekend? With the Fed lowering interest rates this week, the Canadian dollar has traded higher than the American greenback for the first time in thirty years. Far from me to ...
Adwords Gadget Ads Live (for the rest of us)
Friday, September 21st, 2007 Posted in Google Adwords | No Comments »As hinted in a previous post earlier this month, Google Adwords finally opened the Adwords Gadget Ads program to the public. In beta since early '07, Gadget ads are believed to be the next evolution of targeted advertising campaigns. Continuing ...
Does your competition include Google?
Wednesday, September 19th, 2007 Posted in Google Adwords | No Comments »I guess it's inevitable, Google is growing exponentially in every direction possible in much the same way the Borg will eventually take over the universe. I've seen it happen from the beginning, Google competing with other companies, developing their ...
Online Marketing: A Competitive Landscape
Tuesday, September 18th, 2007 Posted in PPC Basics | No Comments »In a recent article posted online about Apple iPhone ad texts, it's clear that monitoring and modifying your campaigns is crucially important because of the ever-changing competitive landscape. You no longer have the luxury of waiting days or weeks to ...
Calculating True Campaign ROAS
Thursday, September 13th, 2007 Posted in Analytics Tools | No Comments »An interesting debate broke out today regarding ROAS as a metric and it's usefulness. My argument was that return on advertising spend is really only useful when looking at net revenue, because a target value of 100% ROAS rarely ...
Exciting New Ideas at Google Adwords
Wednesday, September 12th, 2007 Posted in Google Adwords | 4 Comments »Let me start this post by stating that there is absolutely no corroborating evidence to either support nor deny the existence of the following features due to be released to a Google Adwords interface near you. That being said, ...
Google Adwords Visit Recap
Tuesday, September 11th, 2007 Posted in Google Adwords | No Comments »As reported in yesterday's post, Google visited our offices today to talk shop regarding Adwords campaigns, fraudulent clicks, and exciting new changes on the horizon. It sure is rare for Google representatives to make the long flight from Cali to ...
Google Adwords Reports Reveal Invalid Clicks
Monday, September 10th, 2007 Posted in Google Adwords | 1 Comment »Those same Content Placement and Search Query reports introduced back in June and July by Google Adwords have a very important secondary role to the search marketer. For the last month or so, I've been reporting on how to ...
Omniture Buggier than a…
Thursday, September 6th, 2007 Posted in Omniture | No Comments »Like a kid outside a pet store, I once had eager anticipation for new releases from Omniture - my paid analytics package of choice - until recently that is. Unscheduled downtime, communication challenges, unreported "enhancements", and so on are ...
Writing Ads on Yahoo Panama is Very Different
Wednesday, September 5th, 2007 Posted in Yahoo Search Marketing | No Comments »Over the past 6 months I've often wondered why the ads I use on a consistent basis in Google Adwords do not convert on Yahoo Search Marketing (Panama). After all, these ads are tried, tested, and true. They ...
My Top 6-6-6 Microsoft adCenter Feature List
Tuesday, September 4th, 2007 Posted in Microsoft adCenter | No Comments »Those marketing folks over at Digital Advertising Solutions at Microsoft recently sent out an e-mail to most current advertisers informing them Ipsos may contact them regarding a customer survey on adCenter. This made be think: are Gates' advertising minions that ...
Any chance for a streamer off the tail?
Saturday, September 1st, 2007 Posted in Google Adwords | No Comments »On the lighter side of Google news, Garett Rogers over at ZDNet published an article today about a new flight simulator feature discovered in Google Earth. Check it out for yourself by pressing control + alt + "a". It requires ...
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