adCenter Content All Hype, like Vista (or is it?)
Wednesday, August 29th, 2007 Posted in Microsoft adCenter | No Comments »If you're like me and adopted Microsoft adCenter Content Network placements without resistance (to test the waters), you've probably noticed that the waters are pretty shallow. Not unlike PPC placements on SERPs, adCenter traffic just cannot contend with Google ...
Art of Conversion: Google Adwords Content Network
Tuesday, August 28th, 2007 Posted in Google Adwords | No Comments »Came across an interesting article today written by Tamar Weinberg entitled, "Do Google Adwords on Parked Pages convert for you?". It's interesting because there seems to be a marked divide between Adwords advertisers that either love parked domain ads, and ...
Google Adwords Widgets/Gadgets Coming Soon
Friday, August 24th, 2007 Posted in Google Adwords | No Comments »With all the buzz in the search engine marketing industry swirling around the Y2K-esque Adwords placement algorithm change (thus far nothing exciting), I'm going to shift gears and look at back and forward to new advertising placement opportunities. Google Adwords ...
Google Adwords Top Placement Cash Grab Live Today
Thursday, August 23rd, 2007 Posted in Google Adwords | No Comments »Well, it's finally upon us, the Google Adwords Top Placement Formula goes into effect today. Technically, it went into effect late yesterday, but today is the first day you can measure what the change has on your bottom line. Several ...
Domain Names are Hugely Underrated in PPC
Wednesday, August 22nd, 2007 Posted in PPC Basics | No Comments »What would you say if I told you that you could get another line of text in your display ad on Google Adwords, Yahoo Search Marketing, and Microsoft adCenter results pages? As I was reading Todd Crawford's article entitled ...
Can you say “Adwords Account Credit”?
Tuesday, August 21st, 2007 Posted in Google Adwords | No Comments »Upon logging into my Adwords account this afternoon, I was greeted with the somewhat ominous error message: "Your billing information is temporarily unavailable. At this time, we are unable to provide information regarding your billing information or history on either the ...
Bunk: Bidding on Trademarks a Waste
Tuesday, August 21st, 2007 Posted in PPC Basics | No Comments »I read an interesting post today written by Brad Waller at Revenews entitled "Billions Wasted on Trademark Bidding?" In the post, he writes about Brian Morrissey's recent article posted on Adweek, stating that companies are wasting money on trademarked terms ...
Why Keyword Lawsuits Fail
Friday, August 17th, 2007 Posted in Google Adwords | No Comments »Barry Schwartz over at SearchEngineLand today commented on an article by Eric Goldman regarding American Airlines' lawsuit against Google over the use of their trademarked names in competitor campaigns. Quite frankly, suing someone over targeting keywords that contain your ...
USA vs. Canada Part 3: Microsoft adCenter
Friday, August 17th, 2007 Posted in Microsoft adCenter | No Comments »The final part in our three part series on pay-per-click search share focuses on the little search engine that could. Could be bigger, could be better, could be badder -- could buy most of the Eastern Seaboard. Microsoft ...
USA vs. Canada Part 2: Yahoo Search Marketing
Thursday, August 16th, 2007 Posted in Yahoo Search Marketing | No Comments »Part two in our three part series on geo-targeted search share analysis focuses on the multi-talented Yahoo. I've been a big fan of Yahoo over the years because of all the tools that are readily at an advertiser's fingers. ...
USA vs. Canada Part 1: Google Adwords
Wednesday, August 15th, 2007 Posted in Google Adwords | No Comments »As promised last week in my post on Quantitative Search Share Analysis, over the next few days we'll be examining traffic share across individual search engines based with respect to Canadian and US targeting. Today we're starting things out ...
Don’t Pay for PPC Clicks that get Blocked
Tuesday, August 14th, 2007 Posted in PPC Basics | No Comments »This post could also be called, "Clearance for Landing Denied, Go Around." It's a common occurrence for pilots, but not a great scenario for pay-per-click advertisers. You take the time to design a killer campaign complete with performance keywords, strong ...
Microscopic vs. Macroscopic PPC Analysis
Monday, August 13th, 2007 Posted in Analytics Tools | No Comments »One key analytics test I wanted to address early in my blogeer (blog + career?) is the concept of time scale. How long do you have to wait in order to notice trends in your pay-per-click campaigns? How should you ...
Will the Adwords Algo Change Kill Affiliates?
Friday, August 10th, 2007 Posted in Google Adwords | No Comments »As we all know by now, Adwords advertisers were notified wednesday morning of an impending Google Adwords algorithm modification that would essentially favor quality score plus maximum CPC to determine position, rather than quality score and the bids of your ...
Quantitative PPC Search Share Analysis
Thursday, August 9th, 2007 Posted in PPC Programs | 1 Comment »As promised, today we're going to take a quantitative look at search volume share across Google Adwords, Yahoo Search Marketing, and Microsoft adCenter over the past 3 months. For obvious reasons, I can't divulge what search terms these numbers ...
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