Following my interview with Chris Boggs, I realized that an important tangent eventually got paraphrased and edited to fit in a neat little editorial package. The concept of user generated content isn’t new, you have user generated content everywhere you look: forums, blogs, social media platforms, ecommerce sites, review sites, YouTube, etc. It’s been a long-lived belief that any UGC, whether it’s flattering or not, should be predominantly positive, and that’s just not true. Negative feedback is perhaps the single most underrated opportunity for reputation management the social web has to offer, so don’t delete your negative reviews. …continue reading User-generated content: don’t delete your negative reviews
I often get bombarded with interview requests about a week prior to SES San Francisco, and with all the coverage I do on the show floor and sessions, it’s tough to make time. However, this year I made an exception for a thought leader in SEO, Chris Boggs of Rosetta. For those of you that don’t know, Chris is a veteran in the search engine marketing community, and this year was a panelist in a session entitled “Digital Asset Optimization.” I had chance to sit down with him one-on-one after his session for a little Q&A. …continue reading Digital Asset Optimization with Chris Boggs
Was I dreaming? Was I still hungover from various parties on tuesday night? I know I was late into BJ Fogg’s Keynote session, but I could swear I saw a lego man walking around the red light district of Amsterdam giving pennies to Lady GaGa. To make matters worse, the photos of BJ using Olay products in his bathroom kind of reminded me about… well, nevermind. Needless to say that SES San Francisco had some interesting moments, not the least of which were some stunning sessions from very smart people indeed. …continue reading SES San Francisco Day 2 Impressions, Black Hat White Hat, IM Charity Party
“Disruption” is Jeff Hayzlett’s middle name, and boy, did the crowd at day 2 of Connected Marketing Week and SES San Francisco sure need a good wake-up call. You may know Jeff from his days appearing alongside Donald Trump in the Celebrity Apprentice while he was still CMO at Eastman Kodak. His success in steering the iconic Kodak brand to once again lead the industry in photography and imaging cannot be denied, and from his presentation, it’s obvious that causing a disruption was his primary M.O. …continue reading Jeffrey Hayzlett rocks the house at SES San Francisco
Are you ready for the most intense week of online marketing discussion ever? Connected Marketing Week is starting today and will kick off a full week of informative sessions, networking events, lively discussions, and after-hours partying on the grandest scale of them all in San Francisco. This is the one event that draws experts from all fields of marketing including SEO, PPC, web analytics, social media, online news, mobile, email marketing and more. With so much going on, it’s hard to keep it all the events in perspective, so I put together a handy list of events that cannot be missed this year at Connected Marketing Week: …continue reading Events not to be missed at Connected Marketing Week
Lots of great content out there this month as it relates to search, social, and analytics. So much so that I’m beginning to worry. Doesn’t anyone go on holiday anymore? With all that great info out there, coming down to a handful of favorites was tough, but here it is, your online marketing articles of the month for July 2010. …continue reading Online marketing news in review, July 2010
CNN is arguably an online marketing success story like no other. CNN.com, a division of Turner broadcasting and a Time Warner company, had what it took to succeed when many other “traditional” news outlets struggled to find a foothold in the digital media space. My guest today is a guy that “get’s it”: Topher Kohan, in-house SEO coordinator at CNN, who was responsible for a 17% increase in search traffic year over year for various websites under the CNN umbrella. He stops by to discuss optimizing news for search, and his guest panelist appearance at SES San Francisco and Connected Marketing Week. …continue reading Optimizing News for Search with Topher Kohan of CNN
You may notice that we shined up the design on PPC-Advice tonight. Hope everyone enjoys the new look and feel as it marks only the 3rd official redesign in nearly 3 years.
It’s true, I’ve been doing this nearly 3 years. How appropriate that my 3rd anniversary for the blog falls around the time of Connected Marketing Week and SES, the best sponsors and partners a guy could ask for.
As most of you know, I advocate making small, educated changes to any design, so I didn’t want to change too much, but I felt the great content on my site outgrew the very narrow columns of the old design. I’m a bit embarrassed to admit it, but I didn’t really test it across multiple browsers, so feel free to leave a comment if the new design looks a bit bizarre on your browser and we’ll address the problem ASAP.
Thanks for sticking with us through the years, it’s been a blast so far, and I have no intention to stop anytime soon!
If you thought SES San Jose was big last year, wait until you see what the organizers have in store this year. They call it “Connected Marketing Week,” which literally translates to “hang on tight.” This time we’re all descending on San Francisco, but not for a measily trio of 9-5 days — this time it’s 5 full days of crazy. Focusing on all facets of our digital world, including social media, email marketing, ad networks, search optimization, and real-time information, Connected Marketing Week promises to satisfy everyone. To sort out all this madness, I interviewed Anna Maria Virzi, Executive Editor at ClickZ in an effort to get a better idea of what’s in store: …continue reading Connected Marketing Week: Drink from the fire hose!
I totally realize it’s already July 12th, however I’ve been so wrapped-up in writing and presenting great content elsewhere that I let my own blog slip. Apologies to my loyal readers, more content is on it’s way, but for now I’m catching up on some much-needed link-loving for the month that was June 2010. A lot went on in June, including Search Engine Strategies Toronto. …continue reading Online marketing news in review, June 2010
