Latest Entry
Published January 27, 2010 by Garry Przyklenk Economics
I’m a daily commuter to Toronto, traveling from the outskirts of the big city to the downtown core each and every day, weather permitting. My routine is usually pretty uninspiring, but every once in a while something catches my eye and truly surprises me. This is a story about a simple wheeled hand cart, and how it changed my outlook on an old-school grocery store’s seemingly unchanging corporate protocol with marketing ingenuity. Read More..
Recent Entries
Published January 20, 2010 by Garry Przyklenk Social Media
Social media is already slated as the online marketing weapon of choice for the new decade by pundits in the industry, are you ready to join the conversation? Ugh, cliche already, but unfortunately quite fitting. By social media, it’s important to distinguish between individual platforms or tools and over-arching marketing strategy. You can’t talk about social media from a platform standpoint by only including Twitter in your tactical planning, you need to recognize all the facets and touch points that contribute to a holistic engagement program. Start off on the right foot, and enroll in Marketwire’s Social Media SM10×30 fitness program and make good on your social media New Year’s resolution.
Disclosure: I work for Marketwire, but I contributed to this program and think it’s pretty good, honestly. It’s free, so satisfaction is 100% money-back guaranteed. What have you got to lose? Read More..
Published January 16, 2010 by Garry Przyklenk Uncategorized
PPC-Advice.com has finally outgrown it’s web hosting. I’m going to be moving the blog this weekend, so if it doesn’t show up for a few hours, please come back monday morning. Everything should be smoothed out, and faster, by then.
Garry
Published January 12, 2010 by Garry Przyklenk Bing, Google Adwords, Microsoft adCenter, Yahoo
You know, I didn’t know what to make of all the hype back at SES Chicago last year. There were tons of people talking about how great Bing! had become, and how it would be so much better once they integrate Yahoo properties into Adcenter. Being a seasoned veteran of the pay-per-click marketing game and having wasted many hours on trying to bleed the stone, I didn’t think twice about giving Microsoft another chance until recently. Boy, was I wrong to wait! Read More..
Published January 4, 2010 by Garry Przyklenk web analytics
Happy New Year everyone and welcome to the first working day of the decade!
Although I have thoroughly enjoyed the downtime during the holiday season, I took a long-needed break from tweeting (as a grown man, I still feel utterly shamed saying that) and invested a good amount of time expanding my blogging empire. It all came about when I started researching my top posts of 2009. I realized that my most popular articles were those about web analytics, so locking myself in my home office just before New Year’s Eve I hacked yet another perfectly fine Wordpress theme to build a brand new blog dedicated to web analytics called Analytics-Advice.com.
Please visit, comment, bookmark, subscribe to RSS, and favorite it all over. Because, well, I’ll know if you bounce. 
Published December 21, 2009 by Garry Przyklenk New Technology, PPC Basics, SEO, Social Media
It’s that time of year again. Time to look back at the last twelve months and reflect on what was a roller coaster year on PPC-Advice.com. There were good times and there were bad, there were times a few articles were stumbled and dug, and some articles that just plain sucked. Before we ring in the new year, and possibly a new site (OMG teaser…) let’s go over a few of my favorite posts, a few of your favorite posts, and a few odd-ball articles you may want to revisit. Read More..
Published December 16, 2009 by Garry Przyklenk Analytics Tools, New Technology
WordStream seems to be on a roll of late, with an announcement just last month regarding multi-source keyword analytics and Google Analytics API integration and now two new tools to assist in search engine optimization as well as pay-per-click account management. Used separately or as a part of an over-arching search engine marketing strategy, the new Keyword Niche Finder and the Free Keyword Grouper help marketers identify and act on keyword insights. Read More..
Published December 10, 2009 by Garry Przyklenk Acquisio, Affiliate Marketing, Google Analytics, SES Tour, Social Affiliate Marketing, Social Media
After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog. Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show. Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard. I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out. Read More..
Published December 9, 2009 by Garry Przyklenk Information Architecture, SES Tour, Social Media
Today was a day that I could never relive in my head, even if I tried. I should’ve known better to think SES Chicago Day 1 was an anomaly, especially after keynote speaker Peter Morville described the internet as “information gushing towards your brain like a firehose aimed at a teacup.” Well Peter, if you thought the internet was overwhelming with information, how about a conference dedicated to internet marketing. Day 2 just took it up a notch, grab a raincoat and some rubber boots. Read More..
Published December 7, 2009 by Garry Przyklenk Mobile, PPC Programs, SES Tour, Search Engines, web analytics
I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore! Read More..
