Latest Entry
Published March 8, 2010 by Garry Przyklenk SES Tour
With SES New York only two weeks away, I reached out to a really smart guy I first took notice of last year. Craig Macdonald, CMO at Covario, is scheduled to co-host a panel on Day 2 of SES New York entitled, “SEO Performance Marketing: Paid Search is Accountable, so why not SEO?“ Breaking with tradition, this interview surpasses the 2000 word count, so it’s definitely not for the meek. However, don’t let the word count scare you, as Craig and I discuss so many topics ranging from SEO to PPC to social media, you’re bound to be glued to your seat. Read More..
Recent Entries
Published March 2, 2010 by Garry Przyklenk Interviews, SES Tour
I’m proud to present another series of pre-show interviews for one of my favorite online marketing conferences: Search Engine Strategies New York. This time I’m sitting down with Rebecca Lieb of Econsultancy, perhaps one of the smartest and most influential women in the online marketing and social media space. Rebecca is solo host to a session entitled, “Igniting Viral Campaigns” on Wednesday March 24th. Read More..
Published February 26, 2010 by Garry Przyklenk PPC Basics, SEO, Social Media, web analytics
This February, I’m going to start a new recurring monthly post of recent news and events in the search marketing industry. These are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing and can range from paid search, to SEO, to analytics, and social media. Read More..
Published February 20, 2010 by Garry Przyklenk Uncategorized
Canada is certainly a hot bed amongst our international counterparts when it comes to technology and online media, and I’m proud to be included in such a prestigious list of fellow Canadian bloggers. Certainly not just another site badge to add to the collection, the Top 50 Canadian Marketing Blog list is based on the AdAge Power 150. See the full list after the break. Read More..
Published February 10, 2010 by Garry Przyklenk Google Adwords, Social Media
The buzz is certainly upon us. Not unlike several months ago when Google spearheaded their PR campaign to introduce the world to what they thought (and still kinda is) a revolutionary work-flow solution in Google Wave, the company releases – albeit slowly – their social media platform entitled Google Buzz. Obviously, social media has become the focus of tech-savvy companies the world over, minus those that haven’t objected to social media or don’t know where to start. Few companies have really learned how to monetize the social media space. This is one area where Google may have the upper hand and wherewithal to succeed with Google Buzz, they know how to monetize useful applications and platforms. Read More..
Published January 27, 2010 by Garry Przyklenk Economics
I’m a daily commuter to Toronto, traveling from the outskirts of the big city to the downtown core each and every day, weather permitting. My routine is usually pretty uninspiring, but every once in a while something catches my eye and truly surprises me. This is a story about a simple wheeled hand cart, and how it changed my outlook on an old-school grocery store’s seemingly unchanging corporate protocol with marketing ingenuity. Read More..
Published January 20, 2010 by Garry Przyklenk Social Media
Social media is already slated as the online marketing weapon of choice for the new decade by pundits in the industry, are you ready to join the conversation? Ugh, cliche already, but unfortunately quite fitting. By social media, it’s important to distinguish between individual platforms or tools and over-arching marketing strategy. You can’t talk about social media from a platform standpoint by only including Twitter in your tactical planning, you need to recognize all the facets and touch points that contribute to a holistic engagement program. Start off on the right foot, and enroll in Marketwire’s Social Media SM10×30 fitness program and make good on your social media New Year’s resolution.
Disclosure: I work for Marketwire, but I contributed to this program and think it’s pretty good, honestly. It’s free, so satisfaction is 100% money-back guaranteed. What have you got to lose? Read More..
Published January 16, 2010 by Garry Przyklenk Uncategorized
PPC-Advice.com has finally outgrown it’s web hosting. I’m going to be moving the blog this weekend, so if it doesn’t show up for a few hours, please come back monday morning. Everything should be smoothed out, and faster, by then.
Garry
Published January 12, 2010 by Garry Przyklenk Bing, Google Adwords, Microsoft adCenter, Yahoo
You know, I didn’t know what to make of all the hype back at SES Chicago last year. There were tons of people talking about how great Bing! had become, and how it would be so much better once they integrate Yahoo properties into Adcenter. Being a seasoned veteran of the pay-per-click marketing game and having wasted many hours on trying to bleed the stone, I didn’t think twice about giving Microsoft another chance until recently. Boy, was I wrong to wait! Read More..
Published January 4, 2010 by Garry Przyklenk web analytics
Happy New Year everyone and welcome to the first working day of the decade!
Although I have thoroughly enjoyed the downtime during the holiday season, I took a long-needed break from tweeting (as a grown man, I still feel utterly shamed saying that) and invested a good amount of time expanding my blogging empire. It all came about when I started researching my top posts of 2009. I realized that my most popular articles were those about web analytics, so locking myself in my home office just before New Year’s Eve I hacked yet another perfectly fine Wordpress theme to build a brand new blog dedicated to web analytics called Analytics-Advice.com.
Please visit, comment, bookmark, subscribe to RSS, and favorite it all over. Because, well, I’ll know if you bounce. 
